Scottish Government launches recruitment campaign for early learning and childcare.
First Minister, Nicola Sturgeon, launched a new marketing campaign to encourage young people to choose a career in early learning and childcare (ELC) in October.
The ELC sector is set to grow to meet the Scottish Government’s commitment to increasing funded ELC for all three and four-year-olds, and eligible two-year-olds, to 1,140 hours per year by 2020. This means there will be thousands of new jobs in the sector and it is vital we attract the right sort of people into these important roles.
The recruitment campaign follows extensive research and consultation with current childcare workers and young people in the target audience. It aims to show young people how inspiring, worthwhile and rewarding a career in ELC can be, both for them and the children in their care. It will run across digital channels, cinema and outdoor advertising, as well as making innovative use of channels such as Spotify, Instagram and Snapchat. The first burst of activity will be live in October and November with another in January and February. Cinema advertising will be shown straight through to February.
The campaign features Rachel Allan, an ELC worker from Edinburgh and shows a number of positive and creative scenarios in an ELC setting. You can see all the campaign materials on the Scottish Government website here.
The demand for new ELC workers won’t, however, be met by those coming from school and college alone. Next year the Scottish Government will launch a second phase of the recruitment campaign to attract people from diverse backgrounds and with different life experiences into the sector, focusing on career changers and returners. Over the next few years the Scottish Government will also work to make sure that leadership and development opportunities are used to support people already working in ELC.
We know that early learning professionals are doing fantastic work and your experience, passion and expertise will play an important role in attracting and supporting new workers over the next few years.
So if you know someone who might be interested in a career in ELC, why not have a chat to them about your job and their options? You could direct them to the website, or show them the advert – the website has a digital toolkit you can use to help people find out what a career in ELC could offer them.
There are few jobs more important than caring for and educating our young children. We want everyone in Scotland to recognise that ELC is so much more than just building sandcastles or making dens – it’s about helping children develop their personalities and teaching them the vital life skills they need now and in the future.